LOVEISM

Juae Jasmine Moon

: “loveism” is a combination of love and -ism.

The term of loveism is an ideology or new system of spreading the love action between people in society.

PROBLEM SPACE

^{Many people live in a society where individuals are important, and there are many relationships that are busy looking at themselves, and those problems begin to manifest themselves as problems such as social exclusion and depression to many people around us. This project aims to improve those problems through interaction of people in society, centering on cases suffering from mental pain, which is one of the biggest issues in modern society.}

THESIS STATEMENT

^{LOVEISM awakens the notion of modern people who are accustomed to the nature of capitalist society and leads a positive direction in life that can look at and through the perspective of “love.” It aims for a cycle of love that provides the audience with the opportunity to receive hopeful messages and also allows them to share and spread them in the future life.}

VISUAL IDENTITY CONCEPT

_{The LOVEISM project aims for “Gift economy” based on people’s love interactions. All products’ standards focus more on “giving” rather than on “self-satisfaction or gain.” That’s why it is designed so that people around them who need love by sharing their love can feel it in their daily lives. It is described the concept of as “deskterior + Shareable Products.”}

DESKTERIOR

_{( Desk + Interior )
: Is the act of decorating their own desk with adorable items.}

Why deskterior?

_{= “Building a haven where love is the foundation.”
These statements emphasize the intention to deliberately create and maintain a space where love is valued, honored, and given room to flourish.}

_{If the deskterior is full of supportive and loving messages from others,}

_{Surrounding ourselves with affirmations, encouraging notes, and reminders of love and support from friends, family, or colleagues can boost our mood, self-esteem, and motivation.}

_{These messages can serve as constant reminders of the positive connections we have with others and help counteract negative emotions or self-doubt.}

SHAREABLE

_{“Every product is a chance to share your love, spreading joy and connection with those who need it.”}

_{The happiness of sharing it with someone and the moments during the sharing it make us happy and feel love. People sometimes feel love through small unexpected random considerations and care, such as someone remembering my name and calling me unexpectedly, or when someone shares something, that person thinks of you and shares it to you.}

BRANDING

BRANDING SHAREABLE PRODUCTS

Beverage Holder

_{When you want to express your feelings, try giving a cup of coffee love. Making someone a cup of coffee is love language. Introducing our new beverage holder with an encouraging message. This beverage holder is perfect for making someone’s day a little brighter as they enjoy their cup of coffee, reminding them that they are appreciated and valued. Featuring uplifting messages like “You’re loved beyond measure” this loveism holders are designed to inspire and uplift. Make your coffee moments more meaningful with this beverage holder.}

Pamphlet

_{This pamphlet serves the purpose of providing a brief and clear explanation on the theme of ‘Loveism,’ along with the project’s objectives and intentions to easily convey to the audience. The backside of the pamphlet is designed to serve another purpose, allowing people to hang it in their rooms when they take it home with them, thereby aiming to convey love. To create a warm feeling, Used a riso printer and composed it with colours similar to my main colour palette, including violet and fluorescent pink.}

Table Calendar

[ Spreading love,]

_{This table calendar is a versatile product designed for personal use, where individuals can use it as a calendar for a month, and once the month ends, they can tear off the top portion to use it as cards. The purpose of this is for people who feel isolated and for those who want to convey love, where the goal is to write letters/cards to twelve different people throughout the year. At the end of the year, recipients of these cards gather together to assemble the cards they received, revealing two beautiful graphics. Through this activity, the aim is to provide opportunities for people in need of love to feel it through interaction with others rather than being isolated in their own spaces.}

Memo Pad

_{Inspired by the idea of people often sticking messages of support or love on their desks, I created memo pads where people could write messages and stick them on their desks. These pads included graphics I had previously designed, and each pad came with sheets of paper in three gradient colours.}

Inside

Cover

Candy Packaging

[ Sharing love,]

_{While brainstorming ways for people to experience love in a direct yet non-burdensome manner, I imagined the candy packaging design I had created. I designed it in a more three-dimensional form, aiming for packaging that would bring happiness to people when they received it. I made it into a takeaway product for people visiting the exhibition. There are encourage messages in the canday packaging, so that people can make smile through this small moment.}

Graphic Poster

_{I made this graphic poster in the hope that everyone will always catch up on love. The poster was made in the hope that as much as it is a decorative poster hanging in a room, people who live a hard day every day, or who need love, will find comfort from seeing it. The poster reads, “Everything will be okay. Don’t rush, go at your own face (If you’re too much of a hurry, you could have ruin’ it. Don’t think and go at your own face. If you go at your own face, you will be able to reach what you want. Don’t worry too much about others. Everything will be right.”).}

Post Card

[ Sending love,]

_{Post cards have a long-standing tradition as vehicles for conveying heartfelt messages. The act of selecting, writing, and giving a card adds sentimental value to the expression of love, as it shows thoughtfulness and effort on the part of the sender. Cards often become cherished keepsakes that recipients hold onto for years to come. They serve as tangible reminders of the love and affection shared between the sender and recipient, evoking fond memories whenever they are revisited. Different card printing styles of cards with a heartfelt graphics can touch the recipient’s heart, fostering a stronger emotional connection and reinforcing the bond between the sender and recipient.}

Digital Print Version

Analog Print Version

Stickers

[ Attaching love,]

_{Attach love. Attach sentences, icons, and words to your daily life that make your day. When you have a hard time writing long sentences, share stickers that have simple but warm meanings. I included empowering phrases and graphic elements in the stickers to allow people to affirm and read messages of love as they stick them.}

Motion Graphic

_{To reflect my exhibition theme of “A Room Filled with Love Products,” I wanted to incorporate a computer setup. I thought when the exhibition is going on, it would be intriguing to have a graphic animation playing on the computer screen that communicates my theme. I created a motion graphic with a simple yet impactful sentence that conveys the purpose of this room.}