Illustration |

Memory & Matching Game: Korea Edition

Olivia Ji Hyun Oh

See it On Campus: Level 2

Located near the second floor elevators, across the library.

This project explores subtle representations of South-Korean culture, illustrated into a colourful and bold small-scaled card game for a fun and playful learning experience.

Made for kids, enjoyed by all.

Flip.

Play.

Learn.

THE SHOW

on-campus show

THE GAME

The game includes 24 matching cards and 1 title card.

card game mock up

PICTURE BOOK

picture book mock-up

STICKERS

stickers mock-up

THE PROCESS

six iterations: style exploration

first version

hand-written font development

card back colour exploration

first and final comparison

REFLECTIONS

My aspiration is to delve into the challenges associated with the gradual erosion of one’s cultural identity through linguistic disconnect.

Wishes

Having been raised in a bilingual environment where Korean was exclusively spoken with my parents, I still encounter difficulties grappling with the endeavour to both maintain and enrich my vocabulary.

I aim to produce content tailored for individuals akin to myself, those who are inclined towards visual learning methodologies, as a means of facilitating introspection and addressing childhood traumas.

Concerns

How might the chosen illustration style and product design influence individuals vested in language acquisition and cognitive development?

In light of time constraints, I opted to outsource the production of the cards. My proposal involved the creation of a series of compact-scale illustrations coupled with a tactile learning component.

Research

In the preliminary stages of my project proposal, I outlined the completion of 10-15 illustrations within a timeframe spanning three to four months, following a period of stylistic exploration.

Subsequent to an extensive investigation into various genres of card games, I elected to pursue the development of a matching game as a focal point for further refinement.

Audience

The overarching objective of this initiative is to foster linguistic and cognitive aptitude among a younger demographic through an engaging and educational gaming experience.

Concurrently, the developmental process revealed the game’s broad appeal across age demographics.

Trouble-shooting

Commencing with a foray into screen-printing endeavours in September of the previous year, I confronted challenges related to emulsion and exposure throughout the fall semester.

Transitioning from digital illustrations to CYMK screen-printing, adjustments were made to enhance resolution from 40 to 60 dpi, and dimensions were increased from 2.5″ to 3.5″ square.

Subsequently, in light of numerous setbacks, I abandoned the screen-printing approach. Instead, I devised a mock card game utilizing book board and photo paper, with the exclusion of hand-painted charms initially considered for inclusion.

The final production phase involved the outsourcing of materials through the printing company, Moo. The accompanying images depict the evolution of previous iterations.

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