Tea feel
Sarah Seunghyun Kim
See it On Campus: Level 2
Visitor InfoTea feel
Tea feel is a customized tea brand which invites users in to a different space allowing them to feel levels of rest, where they could integrate inner peace and relaxation.
Purpose: In our fast-paced world, countless individuals find themselves engulfed in relentless busyness and work commitments, often grappling to strike a harmonious balance between productivity and relaxation. It is essential to carve out time for discovering and harnessing our inner energy through profound rest, transcending mere physical well-being.
Brand Goal: Goal: Creating beneficial tea brand for the people who needs customized healing and rest.
Through surveys and researches, the stages for the rest have been delineated into four distinct phases.
Brand Identity:
Depending on users’s condition and need, there are four different options of teas and rest types. The components were crafted to assist in promoting various aspects of rest, tailored to meet each of the specific needs effectively.
Individual Package:
Output: